Before trucks of content creators took over the platform, YouTube was a place to watch music videos and listen to your favorite tunes. As the platform grew in popularity and OTT platforms proved that people were willing to pay to stream content on demand, Youtube launched YouTube Premium – a subscription that not only gave access to exclusive content, but also removed the ads from the videos. Now YouTube has announced that it will not allow non-members to watch music videos.
What can free users get on YouTube?
In an effort to make free use as unnecessary as possible, YouTube has restricted many features that were once available to all users. For example, music on demand or the ability to select the song you want to listen to at your leisure. Instead, it will allow users to listen to organized playlists (created according to each user’s browsing patterns), play music randomly, find mood mixes (like a mix of moods). ‘workout) and explore music.
Premium YouTube members, on the other hand, can play songs on demand, watch music videos, skip tracks as many times as they want, and stream ad-free videos.
What will happen to the channels managed by Label?
If YouTube plans to restrict access to music videos, we could see a significant drop in viewership for channels run by big labels. It might not sound like a big deal, but remember T-Series is one of the biggest YouTube channels, with over 186 million subscribers. Will restricted access to music videos also lead to a drop in the number of subscribers (as well as views)? What will happen to creators who manage talk and video channels?
These are questions that YouTube must answer before taking any drastic action that could result in a decrease in its audience base.
Also Read: Now You Can Download YouTube Videos From Your Browser: Here’s How