Spotify is experimenting with video clips

We all know Spotify as a music streaming service, but it could also be referred to as a music video streaming service if a new experience comes in handy.

As TechCrunch reports, Spotify has confirmed that it is testing a new feature called Discover, which offers a vertical list of music videos you can browse. Whenever a new video appears, it will automatically start playing and there are options to like or ignore it.

Twitter user Chris Messina recorded the Discover feature in action, which he found in a TestFlight (beta) version of the Spotify app on iOS. You can watch it below:

Tweeter

The Spotify navigation bar was also updated as part of this experiment, with a Discovery icon appearing on the fourth tab of the bar between the Home and Search icons.

Although details are scarce, it is assumed that the videos are created by the artists using Spotify’s Canvas format. So, rather than the official released music clips for certain songs, an artist could choose to create something unique that Spotify users can see while listening.

Since this is just an experience that was apparently discovered by accident, it’s too early to tell if music videos will become a core feature, or at least an option, in the Spotify app. Even if they do, listening to music is generally a passive form of entertainment, listened to with your smartphone safely stowed in a pocket rather than held with the screen displayed.