The official Musical clip for Luis Fonsi and Rauw Alejandro’s “Vacío” made its exclusive Facebook Watch debut on Tuesday, March 30, marking the first time Facebook users in Mexico were able to watch officially licensed videos on the platform.
Starting today, fans will be able to search for videos on the platform by genre, mood, or artist. Users will also be able to browse custom sections based on the artists they follow and others they might like.
Thematic playlists such as “Pop Latino”, “Rock Alternativo” and “Regional Mexicano” will be available in addition to more current lists such as “Populares Esta Semana (popular this week)” and “Para Ver De Nuevo (review) .”
Facebook already hosts videos in Thailand, India and the United States, allowing artists to post their music videos on their own pages, allowing fans to share, react and comment on the post.
“With Official Music Videos on Facebook, we’re creating new social experiences that aren’t just about watching the video, they’re also about connecting people and artists through music.” noted Adrian Harley, responsible for partnerships with music labels for Facebook and Instagram in Latin America. “We are thrilled to launch in Mexico in partnership with Sony Music Entertainment, Universal Music Group, Warner Music Group, Merlin, Believe and other independent labels and distributors. We have also partnered with EMMAC-SACM, representing all songwriters and publishers in Mexico.
The new feature will create a new, more personal way for fans to connect with music and their favorite artists, according to Harley.
“It’s all about the connection,” says Harley. “Music videos on Facebook are about much more than the video itself. It’s about creating a new channel of social experiences around music so you can discover a new artist from a clip shared by an artist you follow or a friend in the News Feed, connect with other fans who share your passion in a Facebook group dedicated to your favorite artist and react to a video in real time when it premieres, all on the same platform.
Harley said it was an obvious next step to make official music videos available in Mexico, where people in the country have created more than 120 million posts and comments with the words music (music), to cancel (song) and songs (songs) in the last 90 days only.
“Latin music and artists are very popular on Facebook and Instagram,” says Harley. “The official music videos are part of our commitment to creating new opportunities for artists and introducing new ways for people to experience music in the places they already share and connect on Facebook.”
The tech company has also teamed up with Becky G, Camilo, Daddy Yankee and J Balvin for Facebook-only premieres set to drop in the coming weeks.
The music destination on Facebook Watch starts rolling out today in Mexico on desktop, iOS, and Android.