These will appear in News Feed, for now, with the company launching a Music section on Facebook Watch, where users can explore music from different genres, artists or moods. This will pit Facebook against YouTube, as well as Apple and Spotify, which have dabbled in video content in the recent past.
In the coming days, Facebook Watch will host premieres of music videos from Karol G. Sebastian Yatra, J. Balvin, Caliber 50 and Alejandro Fernandez. Artist pages will also be updated to make it easier to browse and discover new music videos by new artists.
Facebook has reportedly negotiated copyright deals with major labels since last year to distribute content on their platform. The company said it worked with partners in Thailand and India to create a catalog of music videos. Some of the partnerships entered into by Facebook include those with Universal Music Group, Warner Music Group, Sony Music Group and others.
The music videos will be available in Facebook’s home market, the United States, before being rolled out elsewhere. The company said it plans to create “one-of-a-kind social” experiences for musicians and fans to interact virtually, given the pandemic has canceled live events and music festivals.
Music streaming platforms operating in India like Gaana, Hungama, YouTube and JioSaavn are already offering music videos for some songs.
Quarantine And Chill: From ‘Money Heist’ to ‘Parasite’, shows and movies you can watch while…
In quarantine, binge-watch!
The Covid-19 pandemic has brought the world to a standstill. With much of the world’s population locked indoors, a huge number of people are turning to OTT platforms and streaming their favorite content to make the most of their quarantine.
We have prepared a comprehensive list of all the shows and movies (both on OTT platforms and on TV) that you can watch during lockdown to keep you entertained.