Music videos

Lego Vidiyo will let kids create AR music videos featuring Lego minifigures

Collectible “BeatBits” will allow kids to personalize their videos in unique ways.

As reported by The edgeThe Lego Group has partnered with Universal Music Group (UMG) to launch a music video creation platform for kids called Lego Vidiyo.

Lego Vidiyo will combine a mobile app with real-world minifigures and small tiles called “BeatBits” to let kids create their own music videos with music from UMG artists. Once a video is complete, kids can share it to their in-app feed, where it can be viewed by others after going through a moderation process.

Lego Vidiyo is intended for children aged 7 to 10. The platform resembles the “toys to life” craze that featured video games like Skylanders and disney infinity. That means you’ll be able to buy real-world Lego minifigures and BeatBits, then scan them using the mobile app to bring the content to life in the mobile app (in games like Skylanders, families can buy real-world figurines and scan them into a platform to bring these characters to life in games).

BeatBits are small square tiles that each allow kids to unlock a different editing ability for their music video. For example, one can unlock a mouse voice audio effect, while another allows their figure to do a breakdance move, and so on.

To actually create a music video, kids will first need to choose a song from the UMG library. From there, they can place one of the system minifigures and up to 12 BeatBits tiles on the Lego Vidiyo stage platform.

Source: The Lego Group

Once they’ve made their selections, kids can scan the scene using the Lego Vidiyo mobile app to bring the minifigure and editing options to life on their device. They can then record a 60-second video clip.

The Lego Vidiyo app will use augmented reality (AR) technology to make the moving minifigure appear as if it’s in the real world in front of kids. This “real world” environment serves as the backdrop for the music video, so kids can use their imaginations to design the perfect background for each creation.

Videos can be cut into 5, 10, 15 or 20 second clips which can be shared within the app. If children decide to share content with other users on Lego Vidiyo, that content will go through a moderation process to ensure it is appropriate. For example, if a video contains personally identifiable information, it cannot be shared, although children can still save the video for their own viewing later.

To further ensure the safety of children on the platform, Lego Vidiyo will require “verified parental consent” and all users must remain anonymous.

The first products in the Lego Vidiyo line will be available for purchase from March 1, although Lego has yet to release pricing information. Keep checking back with SuperParent as we’ll bring you more information about Lego Vidiyo in the future.

Are your kids looking forward to trying out the Lego Vidiyo app? Let us know on Twitter at @superparenthq.

Top image via The Lego Group