Ranveer Singh and Navzar Eranee’s IncInk label has just released five new Indian Sign Language (ISL) music videos for the deaf and hard of hearing.
Footprint also announced that they will be hosting a 12-hour stream for the deaf community, raising awareness of the language while celebrating International Sign Language Day today, September 23.
IncInk is currently asking its supporters to sign a petition to make ISL India the 23rd recognized language. 1% of the Indian population is made up of deaf or hard of hearing people, or 18 million people in total.
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The five new music videos add to IncInk’s growing distribution of ISL viewers, now numbering nine in total. The latest additions come from artists from IncInk’s list: Sangeet, Aur Karo, Mohabbat, Black and Vichaar.
Ranveer Singh of IncInk said of the new project: âIncInk was founded on the principles of inclusiveness and accessibility.
âWe are working on innovative ideas to bring ISL and experiences to our deaf community, this is the goal for the future – a future that we are all very excited and passionate about at IncInk,â he said. .
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In 2019, IncInk hit daytime television with the first ISL performance ever to air, the premiere of a music video performed by the label artist Spitfire. Now the team is pledging their support by asking the government to teach ISL in schools between Grades 9 and 12.
âThere is so much we can do and what we do never seems like enough,â said InkInc co-founder Navzar Eranee. âEach language has a cultural nuance. I wish I could talk to someone who doesn’t speak the same language. Wouldn’t that bring us ALL closer together? Or transcend the spoken language barrier?
Watch IncInk’s 12-hour stream on their YouTube channel today from noon today, and watch the five new music videos performed by ISL here.
Gemma Ross is Mixmag’s digital intern, follow her on Twitter