Music instruments

Hyundai Elite i20 turns into several musical instruments. Here’s how !, Auto News, ET Auto


NEW DELHI: South Korean automaker Hyundai Motor India takes innovative new step to attract young customers. The Korean automaker’s local unit has teamed up with Indian singers to produce music from its large premium Elite i20 sedan.

Singer Arijit Sing sang various songs against the background of music created by the vehicles. The company has come up with a ‘Drive Mein Junoon’ music video. The actors of the video song are Arijit Singh, Clinton Cerejo and the Hyundai Elite i20.

“Drive Mein Junoon” consists of 118 sounds derived exclusively from the Elite i20, all of which were recorded in one day. Sounds include the sound of the windshield wipers, the handbrake being applied, the warning light on and off, the seat belt warning sound, the opening and closing of the door and windows, engine revving, etc.

“Hyundai Motor India is a youth-centric brand and, under its modern premium brand leadership, celebrates the success of the Elite i20, a car that embodies the spirit of Indian youth. We believe that art, culture and music are common assets and together constitute a universal language which influences and inspires people of all ages and from all walks of life, ”said YK Koo, General Manager and CEO of Hyundai Motor India . “Cars are a collage of multifaceted forms of art and technology and their creation is similar to the creation of a musical masterpiece, we are delighted to partner with leading Indian youth icons Arijit Singh and Clinton Cerejo and be a part of this exciting innovation that will instantly connect with Indian youth.

Speaking of the clip, Arijit Singh said, “I have heard the different works of Clinton and I really like his music. The dubbing of the new Elite i20 song was exhilarating as it has a rock quality with catchy and meaningful lyrics and I was humming the tune even after the recording was finished! That’s the power of good music.

Speaking about the clip, Clinton Cerejo – Music Director said, “The challenge was to derive sounds from the car and create a song without using any instruments other than the sounds and voices of the car. At the same time, I had to make sure the track was modern and instantly appealed to the modern and demanding Indian. The car was more than cooperative and I myself was amazed at the range of sounds I was able to squeeze out of the Elite i20. It’s like the car is literally my co-songwriter on this one. I hope viewers enjoy watching this video as much as we enjoyed creating it.


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