Music apps

Find love through music apps – POM and Vinylly help match users by music tastes


Social platforms have long allowed music lovers to connect with other music lovers, but now a few music-based apps can help users find love as well. While there is no dearth of dating apps that help users find their romantic bond through their interests and hobbies, a pair of platforms instead focus on users’ musical tastes as well. that about the emotional response that music can generate.

Like most dating apps, algorithms are used to find matches based on similar interests – in this case, it’s music. However, these apps take the process a step further.

The power of music

The Power of Music (POM) smart dating app launched last month. It uses emotional algorithm technology to create a “profile” of a user based on their music library and six personality questions. The founder of the company said the goal of the app is to help ‘singles’ make meaningful connections through music and psychological compatibility, in a dating scene that prioritizes aesthetic above all.

The app accesses a user’s Apple Music or Spotify account and its algorithm determines which other users might have compatible music tastes, but it also deepens the emotional connection that users can have with particular music genres or songs.

Vihan Patel, co-founder of POM, first came up with the idea when he hosted club nights during his college days. It had become obvious to him that people behaved very differently depending on the type of night.

“It influenced what they wore, the drinks they bought and the way they interacted with each other, proving how instrumental music contributes to a person’s identity,” explained Patel. “It made me think that music clearly plays a deeper role in who we are than most think. It is a voice for emotion, and using music as a vehicle to understand emotion allows for a better understanding of others, and of course, potential mates. Matching people based on musical and psychological compatibility rather than physical attraction is the way to go in the online dating world. “


Vinylly is also based on music compatibility and takes into account a user’s streaming music data as well as their music habits to find matches. Its process begins when users link their Spotify accounts to their profile. This allows the algorithm to respond to their streaming habits to produce new matches, where users can also listen to recent songs and playlists from their matches, allowing Vinylly to become as much of a music discovery tool as it is to play. ‘love.

Vinylly founder Rachel Van Nortwick connected to music at a young age, and while initially it was about listening to loud music to challenge her parents, she also later discovered the link between music and a person’s mood, as well as how musical tastes could also drive certain personality traits.

“Talking about music is a way of saying ‘tell me who you are without telling me who you are’,” said Northwick.

Love songs

Finding love through music is not much different from meeting a soul mate at a concert or in a record store – back in the days when such places still existed. With the pandemic shutting down live music, apps may have filled a particular void.

“The subject of the music dating app is interesting,” said technology industry analyst Charles King of Pund-IT.

“While serious musical snobbery is not that common, many or most people prefer certain styles or genres of music,” King explained. “So partnering up with someone who likes the same or similar music is similar to sharing any other interest or hobby – a good icebreaker and a basic compatibility hint. However, Covid-19 has made it difficult or impossible for music lovers to connect in a conventional way – at concerts, clubs or other venues. So, in a sense, music dating apps offer a virtual way for these people to come together when public spaces are closed or restricted. “

Of course, the question could be whether musical tastes trump other interests – but the love of music shouldn’t be sidelined.

“Some people are serious audiophiles and for them music is an integral part of their lives,” said Roger Entner of Recon Analytics, who tracks social media trends. “To them, no matter how attractive they are – if their musical tastes don’t match, nothing else matters.”

POM and Vinylly are now available for download from the Apple App Store and the Google Play Store.


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