From the beginnings of Baz Luhrmann Elvis film over the weekend, his music videos have seen an increase in viewership.
Best known for providing official music videos and live performance footage online, Vevo data shows Elvis’ most-watched video over the weekend was ‘If I Can Dream (’68 Comeback Special) “. The Luhrmann film reproduces the ’68 Comeback Special in great detail, and the performance is considered a standout moment. Indeed, US views of Elvis ’68 Comeback Special videos, such as his “Jailhouse Rock” performance, were almost five times higher during the film’s opening weekend than the previous ten weekends.
Also note the short film “A boy from Tupelowhich saw a massive increase in viewership over the weekend – more than 22 times its usual number – due to fans looking for a quick reminder of Elvis history.
“Vevo is home to some of the most iconic music videos and live performance videos in the world,” said Evelyn Swiderski, director of communications at Vevo. “A Vevo expert can talk about these trends, especially nostalgia, the value of older music videos, how older music videos are still monetized today, and more.”
Given the film’s success in its first weekend against juggernauts like Top Gun: Maverick, it makes sense that Elvis music videos are enjoying a resurgence in popularity. When a movie recreates an iconic scene, fans like to go back and watch the original to compare the accuracy.
Still, it begs the question: will Elvis’ music see an overall increase in viewership? Like Cinedigm spear a 24-hour Elvis Presley channel in partnership with Elvis Presley Enterprises, they seem to think it will. Over the next few weeks, it will be interesting to see if streaming giants such as Spotify and Apple Music notice an increase in Elvis music streaming.