Chingari, India’s popular short video sharing platform, today announced its association with Benchmark Entertainment. As part of this association, Chingari users will be able to access new music videos that will be released by Benchmark Entertainment.
Benchmark Entertainment has released thirteen hit videos featuring popular names like Karan Kundra, Shraddha Arya, Suyyash Rai, Gajendra Verma, and Ieshaan Sehgal. Their latest track is called Insaaf and was released in collaboration with Chingari on October 8th. Insaaf presents popular TV actor Parth Samthaan with Samreen Kaur. The track is already gaining popularity charts on the Chingari app.
As part of the deal, Chingari and Benchmark Entertainment will release 20 new songs over the next six months. Chingari users will be able to watch full videos of these songs on the Chingari Multiplex / Superhit Songs platform. These songs will remain on the Chingari app for a period of three years.
Mr. Sumit Ghosh, Co-Founder and CEO of Chingari App, said, “Chingari has catapulted itself into one of the most successful short video apps in India as it continues to innovate and expand its offers to meet the needs of its users. We have a strong media library and are constantly working to strengthen it with exclusive and entertaining content. Our association with Benchmark Entertainment is a step in this direction ”.
Mr. Sandil Dang, Founder of Benchmark Entertainment, “We are pleased to partner with Chingari, which is one of India’s fastest growing short film platforms. This partnership will help us both explore new opportunities and new areas for growth. We believe this is an ideal platform to promote our clips and Chingari users will appreciate this content ”.
Chingari is one of the most popular short video apps in India. Creators of content on the app are spoiled for choice and the company continues to add premium and engaging content to keep its users creating great content every day. To promote the recently launched Insaaf song, Chingari also held a contest for its users. As part of this competition, content creators and influencers are encouraged to make videos using the song Insaaf and the best videos in this segment have a chance to win 20 lakh Chingari coins.
Mr. Deepak Salvi, Co-Founder and COO, Chingari App, “At Chingari, we are always looking for new and innovative ways to connect with customers and add traction to the platform. We are happy to partner with Benchmark Entertainment and hope our users find these tracks a good addition to our music library ”.
Mr. Mukesh Mishra, COO, Benchmark Entertainment, We are extremely happy to partner with Chingari. Our goal is to bring together a community of people who want to do more with music and redefine the ways content is consumed. I hope our tracks find their way into the hearts of our viewers.
Chingari has a solid media library and continues to add new partners to further strengthen it. Its user base has also grown since its launch. Indian superstar Salman Khan is the global ambassador for the Chingari brand.